ACTION-REACTION° was founded as an extension of designer, Brian Thrash's, creative facets. Thrash's previous field experience in art direction, product, graphic and sound design are now housed under the ACTION-REACTION° umbrella of innovative fashion design.


Progression of the ACTION-REACTION° mission comes through the forms of social/environmental commentary and functional, conscious design. 


Concept based collections are presented through an experimental lens. Materials and technical design elements are considered and selected to provide user adjustability. Sound design is nuanced to audibly project the energy that drives each season's narrative. 

The progressive goal for ACTION-REACTION° is to remain ethical, conscious and gradually move towards providing more sustainable products.